If there's one type of company that knows how exactly to rebrand, it's an unsuccessful MLM after a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced back from a run-in with the USDA in the form of a brand, shiny new MLM: Pure Haven Essentials.
Make sense? In any event, here's the full review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which turn off after multiple USDA investigations into the business that found toxic chemicals inside their products…despite their slogan being “quality products without harmful chemicals&rdquo ;.
Not only that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the business wasted no time. They turn off on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time around it is apparently legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be area of the Direct Selling Association is still pending.
Since re-launching they appear to own replaced their leadership significantly more than once. Joe Ochoa was announced as their latest CEO back in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for pretty much 4 years.
According to his LinkedIn profile, he's only their interim CEO, so it looks like the business is still in a major transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress as a result of sudden departure of family ownership&rdquo ;.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he can turn the business around.
How much does Pure Haven Essentials cost?
It costs $99 to participate and buy the Pure Havens Essentials Business Kit, including a small number of products which can be sold.
Additionally, you need to do at the very least $300 PV per month to remain active.
Recap
Overall, they've got a legit compensation plan. Not merely is it transparent and fairly easy, however it clearly focuses some attention on personal product sales and not just recruitment. The truth that even the best rankings have to help keep selling $1,000+ in product a month means that MLM is less scammy than many.
Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though. Hopefully they've got that taken care of completely, but it's still only a little early to say go now.
But you've GOT to produce a HUGE downline to accomplish well in any MLM, and that's hard enough to accomplish at very well-established companies with perfect records.
Trying to accomplish it at an organization with an enormous red mark on their record would be nearly impossible.
But if you prefer automated ways to create passive income, there are better ways.
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